Qualitative Market Research
& Cultural Insights in Korea
About us.
Our mission is to deliver a deep understanding of consumer needs in the most effective way.
Sentipl is a market research consultancy which specializes in qualitative methodologies such as in-depth interviews, focus group discussion, home visits, and digital ethnography.
We are a passionate team of experts experienced in both market research and cultural analysis with a genuine curiosity about the logic of human behaviors and consumer trends.
Based in Korea, we work with an extensive network of market researchers across the APAC region, catering to our global clients.
Services.
In-depth Interview
Our skilled researchers guarantee top quality of in-depth interviews and provide insightful analysis and strategic solutions.
Market Trend Analysis
Sentipl uncovers the cultural meanings of market trends through a holistic approach, reflected in socio-economic contexts.
Brand Strategy
Based on our deep understanding of human needs, we craft a brand strategy in a creative and visually attractive way for consumers.
Focus Group Discussion
Our seasoned moderators guide a highly interactive conversation with participants in the most engaging environment.
Digital Ethnography
We are pioneering in digital ethnographic methods for UX research, virtual space analysis, and online focus groups.
Research Agency
We provide a customized service to manage your research in Korea, including qualitative recruiting, expert opinion, and translation.
Our Team.
Daniel Kim
Founder
Daniel founded Sentipl driven by his belief in the growing importance of qualitative research in the age of AI. With nearly 15 years of marketing research and consulting experience, he has provided actionable insights and strategies to both local and global clients. Holding a PhD in Cultural Anthropology from the University of Chicago, Daniel also lectures on ethnographic marketing at universities in Seoul.
Ethan Moon
Partner
Ethan, a former engineer at Samsung Electronics, brings a unique blend of technology and business expertise to Sentipl. With a PhD in Cultural Anthropology from the University of Melbourne, he specializes in both qualitative and quantitative market research, particularly in tech, healthcare, and pharmaceuticals. At Sentipl, Ethan aims to enhance qualitative research using AI technologies.
Bo Shim
Market Strategist
Bo has over 20 years of extensive experience in consumer market analysis, engaging with diverse industries such as media content, food services, distilleries, and delivery platforms. He provides Sentipl with his expert knowledge on consumer trends in Korea. At Sentipl, Bo manages and develops business strategies in branding, advertising, and marketing, especially catering to the younger generation.
Jason Lee
Creative Director
As a creative artist, Jason has broadened his engagement with design in business and marketing for over 10 years. He brings creative insights to Sentipl’s market research based on his unique expertise in both design and marketing. Jason holds an MA from Hong-ik University and an MBA from KAIST. He also strives for the visually effective and impactful deliverance of our research data for Sentipl’s clients.